Our Journey
Creating authentic Italian pizza with passion since 1985
From Naples to Your Neighborhood
'OliveHerbMarket began with a simple dream: to share genuine Neapolitan pizza with London. Established by the Smith family in 1985, our pizzeria started as a small, family-run spot with recipes passed down through generations.
Oliver Smith, our founder, learned the art of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Returning to the UK, she set out to recreate the magic of true Italian pizza, using traditional techniques and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity remains steadfast. We still use the same wood-fired oven methods, prepare our dough fresh daily, and source the highest quality ingredients we can find.
Today, 'OliveHerbMarket' remains family-owned and operated, with the second generation of the Smith family now leading our devoted team. While we've embraced some modern innovations, the core of our business stays the same: crafting delicious, authentic pizza that brings people together.
Our Values
Premium Ingredients
We source the freshest, top-quality ingredients, collaborating with local farmers and Italian importers to ensure genuine flavors.
Time-Honored Techniques
Our pizzas are crafted using traditional methods, with dough fermented for 48 hours and baked in authentic wood-fired ovens.
Community at Heart
We aim to be more than just a restaurant—we're an active part of our community, supporting local initiatives and hosting a welcoming space for everyone.
Sustainability
We're committed to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has been refining our recipes for over 15 years.
Elena Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Luca Bianchi
Master Pizzaiolo
Born in Naples, Luca has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Emily Carter
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Alex Kim
Sommelier & Beverage Director
Curates our beverage program, focusing on juices options and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
David Clark
I love that 'OliveHerbMarket' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Olivia Reed
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Daniel Garcia
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere